There is a ton of flexibility for targeting in Optimizely and I’ll note a few especially interesting ones below! Create an Extension in Optimizely to easily deploy Drift in experiment variations Note: After checking the box, you will not be able to do targeting in Drift, so all targeting will be done in Optimizely. Next, check the box that says, “Only fire when DriftLink is present,” and copy only the number in the Driftlink code snippet to save for later: Also, please note that this integration depends on Drift Links, which are only available on Drift Pro plans or above.Īfter creating the Playbooks in Drift, click on the “Drift Link” tab in the top navigation: I’d recommend having at least 3 per experiment so that you have a good number of variations to test. ++++++++++++++++++++++++++++++ Set-up your Playbooks in Driftįirst, let’s set-up the playbooks you want to test in the Drift UI. Create your experiment variations with the Drift Extension.Do one-time event tracking set-up for all Drift chatbots.Create an Extension in Optimizely to easily deploy Drift in experiment variations.Here are the steps we will walk through in this post: Here are what the variations look like for one of the experiments: We just launched our own series of Drift chatbot experiments on our blog, and plan to share back our learnings once we have more data. This means you won’t need to touch any to get up and running with experimenting on your Drift chatbots! Though if you’re interested, I’ve included the code snippets below. So, I moved forward with building a Drift integration with Optimizely using Extensions, which you can think of as re-usable experiment variation templates. This allows salespeople to connect faster, support to unblock customers faster and marketing to present content to customers at the right time and in the right place, in a personalized, conversational way.Īre you wanting to get even more value out of the chatbots you’ve created with Drift? Do you want to know which bots perform best to different segments of your customers or on different pages? Combining the power of Optimizely and Drift allows you to unlock the answers to these questions.Īs the Program Manager for Experimentation and Optimization at Optimizely I became interested in answering these questions for myself and our company. Like us, many companies today are using chatbots on their website as a way to engage in real-time with customers and prospects. Here at Optimizely we recently have begun using Drift chatbots. "Our integration enhances the audience insights we can provide and gives customers a powerful ON24 platform to bring together all their important engagement data for sales teams to convert more prospects into buyers.The marketing toolkit is ever expanding and chatbots are currently exploding, especially in the B2B space. "Drift is delivering conversational marketing and sales experiences that provide insights into what buyers are interested in along their journey," said Kris Jenkins, global head of strategic alliances and business development at ON24, in a statement. If a marketer is delivering an ON24 digital experience, Drift can help sales engage directly with their prospects and qualify leads much faster." "Our vision is aligned with ON24 to make marketing and sales more interconnected so organizations can accelerate revenue. "ON24 digital experiences create rich audience insights that enhance the buyer experience and drive measurable growth," said Jason Yarborough, head of tech partnerships at Drift, in a statement. Additionally, ON24 Connect will enable Drift data to seamlessly pass from ON24 digital experiences into leading third-party marketing and sales systems, such as Adobe Marketo, Oracle Eloqua, HubSpot, and Zapier. With activity and real-time conversational data using the Drift chatbot now available in ON24 Webcast Elite, ON24 Engagement Hub, and ON24 Target, marketers can capture even more engagement data with ON24, such as attendee profiles, conversations started, playbooks clicked, questions asked, content downloaded, and meetings booked. The integration allows companies to track engagement across marketing and sales activities. ON24 today rolled out an integration with the Drift platform, allowing joint customers to combine real-time Drift activity and conversational data with attendee and first-person engagement data from ON24 digital experiences.
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